2020 AGENDA: MARKETING AND BEYOND
BE FEARLESS IN PURSUIT OF YOUR BRAND, YOUR MARKETING,
AND BUILDING RELATIONSHIPS THAT BUILD YOUR BUSINESS.
WEDNESDAY 2.26.20
THURSDAY 2.27.20
11:30 - 1:00 PM
Registration
1:00 - 1:15 PM
WELCOME! A word from our conference co-chair, Ginger Susman
1:15 - 2:00 PM
MASS TORT MARKETING AND CASE ACQUISITION: How to evaluate digital, TV, social media, and myriad marketing options. How to market to your existing client base, how to attract and retain better cases, and advertising vs buying leads.
2:00 - 2:45
MARKETING YOUR FIRM... EVERYWHERE: You advertise for cases, but do you give thought to building your personal and firm brand? In-depth discussion on firm brand strategy, how to tell your story, and how to differentiate yourself in a crowded industry and marketplace.
2:45 - 3:15 PM
BRAND... YOU: Build a strong personal brand and identity amoung your peers, become an industry influencer, and learn the politics and how-to's of plaintiff steering committees.
3:15 - 3:30 PM
Break with Locally Inspired Snacks and Beverages
3:30 - 4:00 PM
MARKETING BUDGETS 101: The true costs of case acquisition, and measuring the Return on Investment.
4:00 - 4:30 PM
FUNDING FOR MARKETING: Creative ways to finance (or refinance) your firm and exploring joint ventures.
4:30 - 5:00 PM
DIVERSIFICATION AND RISK REDUCTION: Co-Counsel opportunities and evaluating case-referral scenarios.
5:00 - 5:45 PM
MARKETING AND CYBER SECURITY: Protecting your firm and your clients' data, identifying and assessing risk in handling client data from intake through settlement, and how to discuss data security with your marketing vendors and referral partners.
5:45 - 6:15 PM
Break
6:15 onward
FIESTA! Cocktails and Beach-side Mexican Fiesta dinner and networking (The Ritz Carlton)
9:15 - 10:00 AM
BONUS SESSION: Stay tuned!
10:00 AM - 12:00 Noon
Seated Brunch with keynote speakers MARK LANIER and WILLIAM E. HORNSBY: The master himself, Mark Lanier, kicks us off as he opens the vault to his trial skills and techniques. He'll be followed by The American Bar Association's renowned William E. Hornsby, Jr., Esq. - the leading expert regarding ethical and compliance considerations of legal marketing.
12:00 Noon - 12:30 PM
MASS TORT OVERVIEW: Review the hottest mass torts and their key marketing strategies in advance of the mass tort speed sessions.
12:30 - 1:00 PM
BREAK
1:00 - 4:00 PM
MASS TORT SPEED SESSIONS: The one-of-a-kind event you do not want to miss. Grab a beverage and some snacks and sit beach-side in cabanas for small group sessions to discuss the hottest mass torts with the "Masters" of the matters. Discuss insider updates, marketing strategies, and referral options mass torts you most want to know about.
SPEED SESSIONS
Zantac, Juul/E-cigarettes, Water Contamination / PFOA / PFOS, HIV Drugs/Truvada, Sexual Abuse and Trafficking, Paraguard (IUD), Breast Implant Cancers, Valsartan, Hernia Mesh Update, IVC Filter Update, Round-Up Update, Essure Upate, Talcum Powder Update, and 3M Combat Arm Earplug Litigation Update
4:00 - 6:00 PM
Break
6:00 PM
Cheers! Join us for a fantastic dinner and beverages sponsored by CAMG.
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The first afternoon of the conference is packed with key information about building your personal and firm brand, marketing strategies for all of the hottest new mass torts, and never-before-heard insight into relationship strategies focused on building your mass tort practice.
Indulge in late afternoon Mexican snacks before taking an in-depth dive into cyber security issues that affect marketing and could put your firm at risk.
Finish the day beach-side meeting, mingling, and relaxing with others at the intimate cocktail reception and Yucatan-inspired fiesta dinner.
Kick off the day with a show stopping Ritz Carlton brunch while listening to TWO keynote speakers you do not want to miss.
The master himself, Mark Lanier, takes the stage as only he can and opens the vault to his trial skills and techniques.
Up next is the renowned William E. Hornsby, Jr., Esq. – former staff counsel at the ABA and the leading expert on ethical and compliance considerations of legal marketing.
Following brunch, the conference moves to ocean front cabanas for our one-of-a-kind mass tort speed-sessions. Former attendees consistently rate this as one of the highlights of the conference.
End the day with cocktails pool-side followed by a dinner hosted by CAMG.
CLE CREDITS
Applications are being made to all CLE states. Credit hours are dependent on state approval and may vary by state.